2074 Hwy 35  Holmdel, NJ 07733               Call 732-671-0919


Electric Fireplaces - Electric Fireplace Design



                   Price: $799 - $1399 US*

The Simplifyre, model SFE-35, offers the most realistic flame technology in an electric fireplace. It features the first flush hearth application in your choice of cabinet options from traditional to contemporary – plus optional decorative fronts. The Simplifyre offers a large, clean-faced, viewing area of 35” wide X 30 ˝” high and a full brick refractory interior. Best of all it’s easy to install – just plug it in to any 110 volt outlet. The fireplace comes standard with an on/off remote, built-in fan and heater that produces 3,500 Btu/hour output.

* The price listed is   for the base unit. Depending on your location and the options you select, the pricing may vary. Installation cost not included.

This is only a sample of electric fireplaces on Display. 


Product Downloads

Brochure (Click Here)
Install Manual (Click Here)


Built in Electric Models (Click Here)




MPE-36R shown with Brushed Stainless trim kit.

33inch MPE-33R/36R Thumbnail


Merit™ Plus Series Electric Fireplace

The Merit Plus Series 33R/36R electric fireplaces add the ambiance of fire easily and affordably. Soothing images of a Split Oak log set, glowing ember bed and smoked-brick interior captures the feel of a real wood-burning fire.


  • Charred Split Oak log set and glowing ember bed image deliver an elegant fire presentation.
  • Smoked brick pattern interior offers a weathered brick look and custom masonry realism.
  • Adjustable flame height and ember intensity provide customizable fire presentation.
  • Operable pull screen adds to the fireplace authenticity.


  • Standard 5,000 BTU heater with 110V (10,000 BTU with 220V) delivers relaxing warmth to any room environment.

Ease of Operation

  • Full-featured remote control for added convenience.
  • Easy access manual controls are mounted on the unit for simple operation.
  • On/Off switch, adjustable flames/ember bed and heater are easy to control.
  • No vent required, instant operation provides no-hassle convenience.

Design Versatility

  • Available in a variety of design features and finishes to help coordinate and complement room décor.

Owners Manual